How to become a successful BDM

BDM’s fear being seen as pushy sales people and we all know the landlords do not want to be hassled. If you make contact once a week and give value added information, you are not being pushy. 

BDM’s have a tendency to fall into the trap of telling themselves they are too busy to follow up. They will generally write down that they need to call someone for a follow up then let other Property Management issues get in the way. Make the time for these conversations to avoid missing out on possible business!

Wanting to gain a competitive edge as a BDM?

Creating genuine trust is the essence of building long lasting relationships. It should always be your primary goal, as a BDM, to create trust with the landlord without focusing on closing straight away. Once you start to see the landlord has trust in you, you will notice a change in their body language and conversation. This is then when you start with your closing questions and test the waters to see if they are ready.

Database contacts – Are they drowning or starving in your Real Estate Business?

If you take the time to nurture your contacts, they have the potential to give you referrals and ultimately become your clients.

In order to achieve this, you need to:

  • Meet with them
  • Make introductions for them
  • Give them useful ideas
  • Send them information

What you can achieve in return:

The rent roll growth pathway to success

What – The Having Value Stage

Who – The Communicating Value Stage

How – The Delivering Value Stage

The first stop on the path to successful business development is the Having Value Stage, where you stop and focus on your plan of attack.

Before we go out and attempt to convince others of the value we can create for them, we need to determine whether we have something of value to give?

Staying motivated in Real Estate

Even the most driven Real Estate Agents occasionally experience a slump and need a boost to regain their normal motivation levels.

It is well known that motivated agents are happier, more energetic, more enthusiastic, more productive, more driven and better performing than their unmotivated peers. Principals are always on the lookout for motivated individuals and realise that motivation is often contagious and has a positive spill over effect on the whole team. Below are my 7 methods to stay motivated at work and enhance performance.

What makes a powerful BDM

Now more than ever, your Property Management Department is your most important asset in the Real Estate industry. In the last 3 years, the Business Development Manager position has become a hot topic and, when performed well, is very powerful in a PM Department.  Most Principals know a BDM is an extremely important component for growth in the PM department but are unsure on what they should be doing day to day.

What should an employer look for when filling the position of BDM?

Are you currently a good BDM who is striving to become a great one?

Communication and feedback in Property Management

There are too many opportunities for poor communication in a workplace. Awareness of this is the first step toward discovering the issues and solving them. No matter how big or small your agency is, communication is always the main reason behind the complaints we receive. If the BDM is not confident about the way the team members are communicating amongst themselves and with the landlords/tenants, it will be extremely difficult for them to sell the product and the property management department guarantee. 

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